Turbo

Client

Honeywell

Location

North Carolina

Year

2018

Rating

75%, 5Stars

Design Goal

 

Backed by Honeywells' Turbo equity and creating the visual story of

"POWERFUL, QUIET, WHOLE ROOM HEAT CIRCULATION"

Redefine what TURBO is visually conceiving a new grill design that still speaks to the lineage while complying with DLS guidelines.  Sleek, Simple, and Highly Functional.

 

This is a whole room heater, not a personal heater Evolve the Turbo presence, better integrating functional elements to create a cohesive bond with a more highly refined and simplified overall form. The simplified UI should evoke the feeling of focused and deliberate purpose.

 
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"Powerful, Quiet

Whole room heat circulation"

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Cost Reduction Evolvement

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Red Core

 

Celebating the "powerful" story to attract people by having Honeywell Red Core elements near the fan blade. 

 

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Low End   VS   High End

For the SKU differentiation to support the marketing story, sharing most of the parts except trim, UI, and the remote pocket.

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The New Turbo DNA is extablished 

Thanks to the success of this project. The new turbo design language system is carried on to the next family lines. 

To be more defined, sleep, powerful.

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