Evolve

Client

Hot Tools Professional

Year

2017

Location

Germany

Award

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Design Goal

  

The development of a "Best in Class" straightener for the Professional division will establish a baseline for innovation in future product lines within the Hot Tools brand.

In order to stay ahead of the curve, the design must follow the current trend of creating curls with a flat iron. The final product will elegantly support both flattening and curling to provide the user with the best Hot Tools experience. 

 
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