72%, 5 Stars
PUR's existing line of pitchers was outdated and they are losing market share to their competitors who are developing new pitchers.
PUR needed compelling and modern product designs that signify its superiority and maintain brand leadership.
"PUR water, Pure Design"
Leverage PUR new pitcher design by implementing it with our current Filter technology.
Create new design language that supports “superior filtration” apply it through the four size pitchers
Use design to elevate the pitcher beyond just a dumpy water holder to something that makes the drinking experience compelling
Electronic timer Filter indicator.