Air Sensor ™
Client
Braun
Year
2017
Location
Germany
Award


Design Goal
Previously, Braun would take air purifiers designed for the US market and convert them for sale in China. By developing a product from the ground up with this market in mind, the team can execute a design specifically targeting Chinese consumer needs.

Beijing's peak average daily AQI in 2020 reached 262, which the EPA considers very unhealthy.
High levels of air pollution take a major toll on public health. Many Chinese citizens have expressed frustration with the public health hazard posed by air pollution.

PURE, PRECISION
VALUABLE & ENDURING
Consumers need to feel
Braun design attributes.
Convey safety, quality, energy efficiency, intuitive controls, and powerful
purification experiences
Design to support simple & inexpensive SKU modifications to product design in
size of form.
These are premium models and will need to have higher end colors, shapes, graphics, materials, finishes, and user interfaces in-order to be successful.




Usability Tests
on a full-scale model
Defining the overall size and Proportion
Checking the stability
Testing line of sight for UI
Refining the handle based on CG

To maximize ENG goals, the front grille design is evolved to aim for the target opening area (35000 - 40000 mm2) without disrupting the appearance.



Appearance Model





