Design Goal

Previously, Braun would take air purifiers designed for the US market and convert them for sale in China. By developing a product from the ground up with this market in mind, the team can execute a design specifically targeting Chinese consumer needs.

Beijing's peak average daily AQI in 2020 reached 262, which the EPA considers very unhealthy.

High levels of air pollution take a major toll on public health. Many Chinese citizens have expressed frustration with the public health hazard posed by air pollution.

PURE, PRECISION 
VALUABLE & ENDURING

Consumers need to feel
Braun design attributes.

Convey safety, quality, energy efficiency, intuitive controls, and powerful
purification experiences

Design to support simple & inexpensive SKU modifications to product design in
size of form.

These are premium models and will need to have higher end colors, shapes, graphics, materials, finishes, and user interfaces in-order to be successful.

To maximize ENG goals, the front grille design is evolved to aim for the target opening area (35000 - 40000 mm2) without disrupting the appearance.

Appearance Model