NZ Post Website
NZ Post: Migrating 30+ Legacy Pages to New Design System
How I transformed text-heavy landing pages into scannable, user-friendly experiences
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Pages Deployed
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Digital Assets
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Reduced content density
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Project overview
MY ROLE
Digital Designer Intern
1 Project Manager, 1 UI UX Designer, 1 Digital Designer
TIMELINE
4 months
TOOLS
Sketch, CMS tool, Whimsical
1.1
Context
As a digital design intern at NZ Post, I joined the digital UX team in an agile environment to enhance the customer experience across the NZ Post website.
1.2
Challenge
My role focused on redesigning landing pages, migrating legacy content to the new CMS, and creating visual assets that improved information hierarchy and user engagement.
Problem 1
Site Isolation
contractlogistics.co.nz → External Domain
Difficult Maintenance
Brand Inconsistency
Poor B2B Experience
Goal
Migrate to main domain and redesign for business customers
Problem 2
Legacy Page
Outdated Webpage
Text-heavy Layouts
Outdates IA
System Mismatch
Goal
Redesign pages with clear hierarchy, prominent CTAs, and visual richness
1.3
My role
As a Digital Designer Intern, I focused on these tasks:
Landing page redesign and wireframing
CMS content migration from old to new design system
Visual asset creation (image sourcing, icon design)
Stakeholder and legal team coordination
Data analysis (Google Analytics, heatmaps)
Cross-functional collaboration with UX writers and content producers
Project 1
Contract Logistics Website Migration
2.1
Discovery: User-Centered Lean Canvas
Our UX team facilitated workshops using the User-Centered Lean Canvas framework to:
Gather insights from current business customers
Understand their logistics needs and pain points
Align customer needs with NZ Post's business strategy
2.2
Wireframing & Stakeholder Collaboration
With canvas insights in hand, I created wireframes translating customer needs into site structure.
Simplified to 3-step process (addresses fear of complexity)
Prominent pricing section (addresses cost anxiety)
Multiple low-pressure CTAs (reduces commitment fear)
2.3
Implementation in CMS
With approved wireframes in hand, I moved into the CMS to build the Contract Logistics page.
URL structure: nzpost.co.nz/business/contract-logistics
Navigation: Added to Business services menu / Seamless navigation & branding
Project 2
Landing Page Redesign
2.1
Content Audit
I began by systematically reviewing existing landing pages to understand current state and identify improvement opportunities.
Relevance
Is the information current, accurate, and still valuable to the customer?
Hireachy
Can users quickly scan the page and find critical information?
Engagement
What do analytics and click-through rates reveal about user behavior?
Branding
Does the visual design match current NZ Post design system standards?
2.2
Analysis
I worked with UX team to analyse website to inform redesign decisions.
2.3
Redesign in CMS
Based on analytics insights and stakeholder input, I migrated 30+ webpages in CMS system.
Main 'Homepage' of NZ Post
Parcel Notification
Sending parcel breakdown
